Traceloop vs Sentry
Both are observability & tracing tools. Here is how they actually differ on price, billing model and deployment.
Traceloop
The company behind OpenLLMetry, acquired by ServiceNow in March 2026 to power AI Control Tower. The Apache-2.0 SDK is safe and still actively developed - the managed platform's standalone future is the open question.
Sentry
Excellent error tracking that keeps appearing in LLM observability roundups where it does not belong. Its AI product, Seer, is a code-debugging agent billed per contributor - not an LLM tracing or evaluation platform.
| Traceloop | Sentry | |
|---|---|---|
| Category | Observability & Tracing | Observability & Tracing |
| Our rating | 3/5 | 2/5 |
| Starting price | Custom | $26/mo |
| Billing meter | span | event |
| Free plan | Yes | Yes |
| Free self-hosting | Yes, free | No or paid tier only |
| Best for | Teams that want vendor-neutral OpenTelemetry LLM instrumentation via OpenLLMetry, which is genuinely safe to adopt. The managed platform suits existing ServiceNow customers, or teams needing air-gapped deployment who can get contractual clarity on the roadmap. | Error tracking and front-end debugging, which it does superbly. It is not the right tool for observing or evaluating LLM applications, and should be paired with one rather than substituted for one. |
Our verdict on Traceloop
Split this decision in two, because the SDK and the platform now carry very different risk. OpenLLMetry - the Apache-2.0 OpenTelemetry extension - is one of the safest things you can adopt in this category. It is permissively licensed, the team publicly committed it stays that way, it exports to 25+ backends including Datadog, and it remained actively maintained through the acquisition. You can instrument with it and never create a Traceloop account. The managed platform is a different question. ServiceNow acquired Traceloop in March 2026, reportedly for $60 to $80 million, and shipped the integration into AI Control Tower at Knowledge 2026 in May. The stated strategic purpose is enterprise AI governance inside ServiceNow, not an independent observability product. The site still promotes signups and nothing suggests a Helicone-style wind-down, but a standalone product whose parent bought it for a different purpose is a roadmap you do not control. Use the SDK freely. Get contractual clarity before you build on the platform.
Full Traceloop review →Our verdict on Sentry
We are including Sentry because it keeps appearing in LLM observability comparisons, and the most useful thing we can tell you is that it does not belong in them. Sentry is an outstanding error tracking and performance monitoring product. What it is not is an LLM observability platform. It does not do prompt and completion capture, token accounting, per-model cost attribution or output-quality evaluation in the way this category means those terms. The confusion comes from Seer, Sentry's AI product, which roundups see and file as AI observability. Seer is a code debugging agent - it looks at your errors and proposes fixes - billed at $40 per active contributor per month, where an active contributor is anyone opening two or more pull requests to a Seer-enabled repository in a billing cycle. That is a developer productivity tool, not agent observability. Run Sentry for your application errors, absolutely. Run something else for your LLM calls.
Full Sentry review →Frequently Asked Questions
What is the main difference between Traceloop and Sentry?
Traceloop: Teams that want vendor-neutral OpenTelemetry LLM instrumentation via OpenLLMetry, which is genuinely safe to adopt. The managed platform suits existing ServiceNow customers, or teams needing air-gapped deployment who can get contractual clarity on the roadmap. Sentry: Error tracking and front-end debugging, which it does superbly. It is not the right tool for observing or evaluating LLM applications, and should be paired with one rather than substituted for one. Both sit in Observability & Tracing, so the decision usually comes down to billing model and deployment rather than raw capability.
Which is cheaper, Traceloop or Sentry?
It depends entirely on your workload shape, because they meter differently - Traceloop bills on span and Sentry bills on event. Published starting prices are Custom and $26/mo respectively, but those numbers are not comparable until you apply them to the same traffic. Use our cost calculator to model both against your own request volume and span count.
Can I self-host Traceloop or Sentry?
Traceloop: Yes, free. Sentry: No or paid tier only. Free self-hosting means no licence fee, not no cost - you still own the infrastructure, upgrades and on-call.